Feature · Automation
For medspas that want patient communication running on autopilot.
Medspa automation software is the platform that runs birthday rewards, win-back campaigns, review requests, abandoned cart recovery, appointment reminders, and seasonal promotions on autopilot , and Delam is the medspa marketing automation layer of a membership-first medspa OS. Twenty-five workflows ship in the box, fully bilingual (en-CA / fr-CA), triggered by Stripe webhooks, ShiftPunch events, and a per-booking no-show risk score. Every automated decision is disclosed to the patient under Quebec Law 25, and every marketing send honors CASL consent per patient preferences.
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342+
Clinics on Delam
Delam customer panel, Q1 2026
60–80%
Fewer no-shows
Delam panel, Q1 2026
+22%
MRR lift in first 90 days
Delam panel, Q1 2026
3.7×
Review submissions
BrightLocal, 2024
In brief
Before / With
Before Delam
With Delam
What manual marketing costs you
Every missed review request is a Google placement you'll never get. Every birthday that goes un-texted is a treatment your patient will buy from someone else. Manual marketing is the slowest way to lose money in medspa.
Delam's medspa automation software runs on the same data the clinic dashboard runs on, +22% MRR lift in 90 days, 3.7× review volume, reduce no shows by 60 to 80 percent. Delam customer panel, Q1 2026.
What automation covers
Medspas that rely on generic marketing tools end up with a Frankenstein stack, an email marketing platform here, a reviews tool there, a separate reputation app, a standalone SMS sender, and nothing that knows whether a patient is a member, has a card on file, or is a high no-show risk. The automations fire in isolation and the patient experience feels like it.
Delam's medspa automation software collapses the stack. Every Stripe event, appointment state change, ShiftPunch, inventory threshold, review submission, and membership lifecycle moment is a first-class trigger. The engine reads the same database the dashboard reads, so a win-back campaign knows the patient's last treatment, a review request knows the provider who delivered it, and an abandoned cart SMS knows the exact Stripe session that expired. Segmented SMS, email marketing, and push notifications all fire from one patient record with one consent ledger.
The result: fewer tools, lower cost, better data, and medspa marketing automation that actually reflects what happened inside the clinic. Client retention compounds because birthday rewards, seasonal promotions, and personalized marketing all read the same signals the clinical team already sees.
Retention
Revenue
Reputation
Operations
Automated workflows included
Each workflow ships in English (en-CA) and French (fr-CA), enforces CASL consent, and respects per-patient opt-out preferences captured in the branded patient app.
SMS, email, and push at T-48h, T-24h, T-2h. Cuts no-shows 60–80% (Delam customer panel, Q1 2026).
Bilingual gift-card or loyalty-point drop on the patient's birthday with a one-tap redemption link.
Triggered at 90, 120, and 180 days of inactivity with escalating offers and personalized treatment suggestions.
Fires 24 hours post-appointment. Routes 4–5 star responses to Google, 1–3 star to a private feedback form for instant recovery.
Stripe Checkout expiration triggers a 3-message sequence. Average recovery rate 18.3% (Delam internal metrics, Q1 2026).
Segmented by treatment history, laser clients get summer pricing, neuromodulator clients get pre-holiday refresh offers.
Welcome sequence, renewal reminders, cancel-save, and re-activation flows for members and lapsed members.
Staff notification fires when product inventory drops below clinic-set thresholds, preventing walk-in stock-outs.
Workflow recipes
Each recipe is a branching sequence of triggers, waits, and actions. Clone one, tweak the timing, go live in minutes.
Success rate: 78%
Success rate: 84%
Success rate: 31%
No-show risk model
Every booking gets a 0–100 noShowRisk score computed from historical behavior, lead time, time of day, distance from the clinic, seasonality, membership status, and payment history. High-risk bookings auto-require card-on-file deposits and get an extra SMS reminder.
Because the score is an automated decision that affects the patient, Delam discloses it in plain language on the booking confirmation, explains the main factors, and offers a one-tap path to human review, satisfying Quebec Law 25 Articles 12.1 and 8.1 (2024).
60–80%
Fewer no-shows
Source: Delam customer panel, Q1 2026
7 signals
Feed the score
Behavior · lead time · distance · ...
1 tap
To human review
Quebec Law 25 Article 12.1
Routing · Transparency
Delam respects staff availability via ShiftPunch. When a provider is punched out, automations skip them. When they punch back in, the next inbound call, lead, or re-engagement message routes to them, so nothing stalls and nobody gets paged off-shift.
Every trigger ships with en-CA and fr-CA copy. Language is selected per patient using the preferredLanguage field, never guessed. Because noShowRisk, win-back segmentation, and upsell suggestions are automated decisions, Delam discloses automation use in plain language, explains the main factors, offers a human-review option one tap away, and logs every decision for 7 years.
How it works, seven automations in a week
The rollout below is the default launch plan we run with clinics adopting Delam's medspa automation software. Seven days, seven workflows, measurable impact on reduce no shows, client retention, and revenue by day fourteen.
Turn on appointment reminders at T-48h, T-24h, T-2h. Card-on-file deposits enable automatically for high-risk bookings.
Enable post-appointment review requests. Route 4–5 star to Google Business Profile, 1–3 star to a private form with instant clinic alert.
Launch bilingual birthday gift-card drops tied to your loyalty program. Test redemption in the branded patient app.
Turn on win-back triggers at 90 / 120 / 180 days of inactivity with escalating offers.
Enable Stripe Checkout abandoned-cart recovery. Configure T+1h, T+24h, T+72h touchpoints.
Activate the full membership welcome, renew, cancel-save, and re-activation sequence.
Review the first week's analytics. A/B test subject lines, send times, and offers based on response rates.
By the numbers
60–80%
Fewer no-shows with card-on-file and reminders
T-48h, T-24h, T-2h cadence with deposit-gated high-risk bookings.
Source: Delam customer panel, Q1 2026
18.3%
Average abandoned-cart recovery rate
Stripe checkout.session.expired → T+1h / T+24h / T+72h sequence.
Source: Delam internal metrics, Q1 2026
3.7×
Review volume lift vs. asking manually
Star-split routing. Google for 4–5★, private form for 1–3★.
Source: BrightLocal Local Consumer Survey, 2024
AI-triggered branch
If three touchpoints don't convert, the recipe escalates to the AI front desk. Same consent rules, same bilingual copy, same audit log. Every decision is disclosed per Law 25.
“We turned off three separate tools in the first week. Reminders, reviews, and cart recovery all run from the same dashboard, and French copy just works.
FAQs
Compliance
Every segmented SMS, email marketing send, and push notification in Delam is governed by consent logged at the patient-communication layer. Delam's medspa marketing automation is designed so compliance is the default, not a feature you flip on.
CASL, Canada Anti-Spam
Implied consent is tracked with automatic expiry per CRTC guidance. Every commercial electronic message carries required sender identification and a single-click unsubscribe link. Revocations propagate to every workflow in under 60 seconds.
PIPEDA consent logging
Consent captured at booking, membership signup, or inside the branded patient app, with timestamp, IP, and device fingerprint. Patients can request an export or correction and the log is retained under Canadian data residency for the configured retention window.
Quebec Law 25 transparency
Noshow risk scoring, win-back campaigns, and segmented SMS are automated decisions. Delam discloses the automation in plain language, explains the main factors, offers one-tap human review, and logs each decision for seven years per Articles 12.1 and 8.1 (2024).
People also ask
Appointment reminders, abandoned cart recovery, and review requests pay back inside the first week of the rollout. Win-back campaigns and birthday rewards usually show ROI by week three. The launch sequence Delam recommends (reminders, deposits, reviews, win-back, birthdays, abandoned cart, membership lifecycle) compounds into materially stronger client retention and revenue per patient on the Delam customer panel by day 90.
Yes. Every outbound segmented SMS and email marketing send inside Delam's medspa automation software carries CASL-required identification and an unsubscribe link. Implied consent is tracked with a timestamped audit trail, express consent is captured through the booking or membership flow, and the send pipeline automatically stops marketing to patients who revoke consent or whose implied-consent window has expired.
Medspa marketing automation covers roughly 70 to 80 percent of what a small in-house marketing team does (appointment reminders, review requests, win-back campaigns, birthday rewards, abandoned cart recovery, and segmented promotions) at a fraction of the cost. A human marketer still adds value on brand voice, seasonal promotions creative, and partnerships, but the day-to-day patient communication workload is precisely what Delam's engine is built to do.
The full platform, booking, EMR, memberships, loyalty, AI, payments.
Tiered ladders, rollover credits, Stripe billing.
Points on visits, referrals, reviews, birthdays.
24/7 call handling with Law 25 disclosure.
PIPEDA / Law 25 / PHIPA compliant.
PHI-grade records, consent at booking, before/after tracking.
Get started
Replace the marketing stack with one login, 25+ bilingual workflows, wired into the same schedule, Stripe, and ShiftPunch your clinic already runs on.
Takes 2 minutes. No email required to preview.
