Before Delam
- Loyalty plug-in nobody opens.
- Paper punch cards at the front desk.
- Manual birthday emails from a spreadsheet.
- No tier progression to nudge spend.
- Coupon codes argued about at the till.
- Referrals tracked in a notebook.
Loyalty & rewards · Medspa software
Medspa loyalty rewards software
Delam's loyalty program is the rewards layer of a membership-first medspa OS , patients earn points on visits, purchases, referrals, reviews, and birthdays, redeemable inside the branded patient app. Tier progression, referral tracking, and automated re-engagement are built in, not bolted on.
Takes 2 minutes. No email required to preview.
342+
Clinics with built-in loyalty
Delam customer panel, Q1 2026
+31%
Birthday-rewards claim rate
Delam customer data, Q1 2026
2×
Retention on active points
Bond Loyalty Report, 2023
3–4×
Member lifetime value
Bain & Company, 2023
In brief
In brief
- What it isMedspa loyalty software with built-in points, tiers, birthdays, referrals, and verified-review rewards, redeemable inside the branded patient app.
- Who it's forMedical spas and aesthetic clinics across Canada and the US that want loyalty to compound, not sit idle in a plug-in nobody opens.
- Why it winsPoints post before the patient leaves the room. Tier upgrades fire automatically. Bain-verified 3–4× member LTV.
What loyalty does
A rewards layer that runs itself.
A great loyalty program does three things at once: it rewards the patient in their moment of decision, it gives the clinic a reason to re-engage without feeling spammy, and it produces a durable record of who is worth the most over time. Most medspa point systems do one of the three, an earn rule hidden behind a paper punch card and a spreadsheet of birthdays nobody remembers to email.
Delam treats loyalty as first-class. Points accrue automatically on visits, purchases, memberships, referrals, reviews, and birthdays. The wallet lives inside your branded patient app, not a third-party login. Redemption happens in-app, no codes to type, no coupons to argue about at the till. The dashboard shows exactly which patients are climbing, stalling, or quietly churning.
The result: more repeat visits, more referrals from the patients who already love you, and an honest read on who your VIPs actually are, not who your front desk remembers.
2×
Retention lift
Bond 2023 · active points
+31%
Birthday bookings
In birthday month
3–4×
Member LTV
Bain 2023 · vs non-members
Before / With
A plug-in nobody opens, or points in the app they already use.
With Delam
- Points in the branded app patients already open.
- Real-time wallet balance inside the app.
- Automated 1,000-point birthday bonus.
- Auto-upgrades on lifetime spend.
- One-tap in-app redemption, no codes.
- Double-sided referrals with full attribution.
What a sleeping loyalty program costs you
Loyalty programs that sit in a plug-in app get used by 4% of your patients. Loyalty built into the branded app they already open gets used by 64%.
The gap is every dormant patient you're not bringing back. — Delam customer panel, Q1 2026
Four pillars
Earn, tier, birthday, re-engage, wired into the same app.
Four quiet engines working in the background. No staff training, no codes, no spreadsheets, a rewards layer that compounds as patients visit, refer, celebrate, and return.
Earn on everything
Points accrue automatically on visits, purchases, memberships, referrals, and verified reviews. Default 1 point per $1 of service spend, multiplied by tier, 1.5× Silver, 2× Gold, 3× Platinum.
Tiers upgrade themselves
Silver, Gold, Platinum progress automatically on lifetime spend. Upgrades fire a celebratory in-app notification and unlock a higher multiplier, power clients feel visibly rewarded without staff having to remember.
Birthday on autopilot
A 1,000-point birthday bonus and a personalized push land in the patient's birthday week, no spreadsheet, no forgotten month. Clinics see a +31% bump in birthday-month bookings (Delam customer data, Q1 2026).
Push re-engagement
If a patient hasn't booked in 60 days, Delam sends a personalized push with a double-points window. Reactivation cost: a fraction of what paid ads charge to bring the same patient back.
The numbers
What loyalty is actually worth.
2×
higher retention among members of a points program
Members come back more often and stay longer.
Source: Bond Brand Loyalty Report, 2023
3–4×
lifetime value of loyalty-program members
Rewarded patients rebook, refer, and spend more.
Source: Bain & Company, 2023
+31%
birthday-month bookings with automation on
Automation turns good intent into booked visits.
Source: Delam customer data, Q1 2026
How it works · Six steps
Earn on visit, purchase, referral, review, and birthday.
Earn points on every visit
Patients earn points automatically when they check in for an appointment. Default is 1 point per $1 of service spend, configurable per clinic and per service category.
Earn points on purchases and retail
Every product purchase inside the branded patient app earns points. Memberships earn at a multiplier, 1.5× Silver, 2× Gold, 3× Platinum by default.
Refer a friend, earn a windfall
Members share a unique in-app referral link. When the friend books and completes their first treatment, the referrer earns 500 points and the friend earns a welcome bonus.
Verified review = points
After a treatment, the patient app prompts for a review. Verified reviews (real booking, real patient) earn 200 points, quality signal for the clinic, value back to the patient.
Automated birthday bonus
Delam mails a 1,000-point birthday bonus automatically in the patient's birthday week, no staff action required, no spreadsheet to maintain.
Redeem in-app, not at checkout
Points redeem inside the branded patient app for treatment credits, retail products, gift cards, or exclusive events. No coupons, no codes, no friction at the till.
Field notes
Customer testimonials
Birthday push and a 1,000-point bonus filled our slowest week of the month. The patients we thought we'd lost just needed a reason, and a reward that actually meant something.
We moved loyalty off a plug-in and into the branded app. Redemption went from 4% of patients to well over half in the first quarter.
Built-in loyalty features
Why Delam wins for built-in loyalty features.
Owners asking which medspa software has built-in loyalty features want a points engine that ships on day one, not a third-party integration that costs extra, syncs nightly, and routes patients through a second login. Delam is the membership-first medspa OS where loyalty sits on the same schema as appointment scheduling, the HIPAA compliant EMR, payments, and gift cards. Points earned on a visit post before the patient leaves the room. Tier upgrades fire automatically on lifetime spend. Birthday rewards ship in real-time from the wallet inside your branded patient app.
Because loyalty is wired to treatment history and client management, personalized communication targets the right patients at the right moment, a retention reminder for a stalled Gold member, a referral nudge for a Platinum who just completed a facial, a bilingual birthday push in fr-CA. Targeted marketing and real-time analytics track the lift in client satisfaction, customer experience, and repeat visits. Every redemption reduces no-shows downstream because a booked credit is a pre-committed appointment. See the membership engine or the full platform for how the modules share one data model.
Pricing
Flat monthly pricing. No per-patient fees.
Enterprise
Custom
Talk to us
White-glove onboarding, dedicated success manager, custom rewards catalog, and SOC 2 / HIPAA commitments.
Growth
CA$499/mo
Multi-location, unlimited patients. Everything in Starter plus AI front desk, advanced loyalty analytics, and priority support.
Starter
CA$299/mo
Single location, up to 500 clients. Branded app, loyalty, memberships, birthdays, referrals, and in-app redemption.
- No credit card
- Configure tiers in minutes
- No per-patient fees
- 14-day data export
Early-access pricing locked for 12 months from signup.
Frequently asked
Loyalty rewards FAQs.
- Which medspa software has the best loyalty features?
- Delam includes a points-based loyalty program with automated birthday rewards, tier progression, referral tracking, and push-notification re-engagement. Members earn points on every visit, purchase, and referral, redeemable inside the branded patient app.
- What actions earn loyalty points in Delam?
- Patients earn points on every visit, product purchase, referral, verified review, and birthday. Clinics configure the point value per action, the default is 1 point per $1 spent, 500 points per referral, 200 points for a verified review, and a 1,000-point birthday bonus.
- Are loyalty points taxable for my clinic?
- Loyalty points redeemed as treatment credits are treated as discounts, not revenue, no sales tax is charged on the discounted portion at redemption. Consult your accountant for the exact treatment under Canadian GST/HST or US state sales tax; Delam exports the reports your accountant needs.
- Do Delam loyalty points expire?
- Expiry is configurable per clinic. The default is 12 months of account inactivity, which mirrors industry norms and complies with Ontario's Consumer Protection Act gift-card rules. Points never silently disappear, members receive a push notification 30 days before any expiry.
- Does Delam's loyalty program integrate with memberships?
- Yes. Members earn points at a multiplier (default 1.5× for Silver, 2× for Gold, 3× for Platinum), and tier progression is automatic based on lifetime spend. Memberships and loyalty share one wallet in the branded patient app, so patients see every credit, point, and banked treatment in one place.
- Can I customize my loyalty tiers and rewards catalog?
- Yes. Rename tiers, set your own thresholds, configure rewards (treatment credits, retail products, gift cards, exclusive events), and swap artwork without writing code. Changes propagate to the branded patient app instantly.
- Is Delam's loyalty program multi-location?
- Yes. Points earn and redeem across every location in the same business. You can optionally restrict a specific reward to a single location (for example, a grand-opening bonus) without fragmenting the points wallet.
People also ask
Deeper questions on built-in loyalty.
How do loyalty points work in medspa software?
In Delam's built-in loyalty engine, patients earn points on visits, purchases, referrals, reviews, and birthdays. Points post to the same wallet as membership credits and gift cards, tier up automatically, and redeem in the branded patient app with no coupons or codes. These loyalty features are native to the medspa OS, there is no second login, no data sync job, and no third-party plugin to maintain.
What's the ROI of a medspa loyalty program?
Loyalty features lift repeat visit rate by 25–40% on the Delam customer panel, and patients enrolled in both memberships and loyalty spend 3–4× more than non-members over their lifetime (Bain & Company, 2023). A clinic with 500 active patients typically sees CA$2,000–4,000 in incremental monthly revenue once built-in loyalty is live, which pays back the Growth plan many times over.
How often should members earn loyalty rewards?
Best practice is to let patients see a reward worth redeeming within their first two or three visits, that is what Delam's default loyalty features are calibrated for. Silver tier should feel achievable in month one, Gold in the first quarter, and Platinum as a genuine VIP milestone. The built-in loyalty catalog and tier thresholds are all editable without code, so you can tune reward frequency to match your real visit cadence.
― Related
- Medspa software hub
The full platform, booking, EMR, memberships, loyalty, AI, payments.
- Memberships
Tiered ladders, rollover credits, Stripe billing.
- AI front desk
24/7 call handling with Law 25 disclosure.
- Canada hub
PIPEDA / Law 25 / PHIPA compliant.
- Medspa EMR
PHI-grade records, consent at booking, before/after tracking.
Get started
Turn one-off bookings into members for life.
Launch your branded patient app with loyalty, tiers, birthdays, and referrals in 24 hours, from $299 CAD/month.
Takes 2 minutes. No email required to preview.
- Members spend 3–4× more
- Birthday · tier · referral on autopilot
- PIPEDA · Quebec Law 25
- In-app push · no coupons
- Wallet lives in your app