Before Delam
- Loyalty plug-in nobody opens.
- Paper punch cards at the front desk.
- Manual birthday emails from a spreadsheet.
- No tier progression to nudge spend.
- Coupon codes argued about at the till.
- Referrals tracked in a notebook.
Loyalty & rewards · Medspa software
For medspas that want repeat visits without chasing them.
Delam is medspa loyalty software built into a membership-first medspa OS. Patients earn and redeem loyalty points on every visit, purchase, referral, verified review, and birthday, inside the same branded patient app they already open. A configurable Silver Gold Platinum tier ladder, per-tier points multiplier, and built-in membership integration turn client retention into an engine that compounds while staff focus on the treatment room.
Takes 2 minutes. No email required to preview.
342+
Clinics running Delam medspa loyalty software
Delam customer panel, Q1 2026
+31%
Birthday-rewards claim rate
Delam customer data, Q1 2026
2×
Retention on active points
Bond Loyalty Report, 2023
3–4×
Member lifetime value
Bain & Company, 2023
In brief
In brief
- What it isMedspa loyalty software with built-in loyalty points, Silver Gold Platinum tier ladder, point multiplier, referral rewards, birthday rewards, verified reviews, gift cards, and banked credits, all in a branded patient app.
- Who it's forMedical spas and aesthetic clinics across Canada and the US that want loyalty to compound, not sit idle in a plug-in nobody opens.
- Why it winsPoints post before the patient leaves the room. Tier upgrades fire automatically. Bain-verified 3–4× member LTV.
What loyalty does
A rewards layer that runs itself.
Medspa loyalty software is the rewards engine that turns first-time visitors into regulars and regulars into lifetime members. A program worth building does three things at once: it rewards the patient at the moment of decision, it gives the clinic a non-spammy reason to re-engage, and it produces a durable record of who is worth the most over time. Most loyalty rewards software for medical spas does one of the three, an earn rule hidden behind a paper punch card and a spreadsheet of birthdays nobody remembers to email.
Delam treats loyalty points as first-class currency. Points accrue automatically on visits, product purchases, memberships, referral rewards, verified reviews, and birthday rewards. Patients earn and redeem inside the branded patient app, not a third-party login. Redemption happens in-app, no codes to type, no coupons to argue about at the till. The dashboard shows exactly which patients are climbing the tier ladder, stalling, or quietly churning.
The result is simple and measurable: more repeat visits, higher client retention, more referrals from the patients who already love you, and a clean read on who your VIPs actually are, not who your front desk remembers.
2×
Retention lift
Bond 2023 · active points
+31%
Birthday bookings
In birthday month
3–4×
Member LTV
Bain 2023 · vs non-members
Before / With
A plug-in nobody opens, or points in the app they already use.
With Delam
- Points in the branded app patients already open.
- Real-time wallet balance inside the app.
- Automated 1,000-point birthday bonus.
- Auto-upgrades on lifetime spend.
- One-tap in-app redemption, no codes.
- Double-sided referrals with full attribution.
What a sleeping loyalty program costs you
Loyalty programs that sit in a plug-in app get used by 4% of your patients. Loyalty built into the branded app they already open gets used by 64%.
The gap is every dormant patient you're not bringing back. Source: Delam customer panel, Q1 2026.
What members see
One card, one wallet, one app.
A single tier card inside your branded patient app carries points, banked credits, gift cards, and the next free treatment. No second login, no separate loyalty portal, no paper punch card.
What the medspa loyalty software does
Seven engines, wired into the branded patient app.
Seven quiet engines working in the background. No staff training, no codes, no spreadsheets, a medspa loyalty software layer that compounds as patients visit, refer, celebrate, and return.
Earn on every visit, purchase, referral, review, birthday
Loyalty points accrue automatically on visits, retail purchases, memberships, referral rewards, verified reviews, and birthday rewards. Default is 1 point per $1 of service spend, configurable per service category without touching code.
Redeem inside the branded patient app
Patients earn and redeem loyalty points, gift cards, and banked credits inside your branded patient app on iOS and Android. The till sees a clean discount line, no coupon codes, no second login, no friction.
Silver Gold Platinum tier ladder
A Silver Gold Platinum tier ladder advances automatically on lifetime spend. Rename, re-price, and reconfigure every threshold, reward, and piece of artwork per clinic, no code, no ticket to support.
Point multipliers per tier
A per-tier points multiplier rewards your best clients more for the same action. Default is 1× Silver, 1.5× Gold, 2× Platinum, and membership integration can layer an additional multiplier on renewal-day earn events.
Push notification re-engagement for dormant points holders
If a patient has not booked in 60 days, the medspa loyalty software fires a personalized push notification with a double-points window. Reactivation cost is a fraction of what paid ads charge to bring the same patient back.
Membership integration, shared wallet
Loyalty points, membership credits, banked credits, and gift cards share one wallet in the branded patient app. Membership integration means a Gold member sees banked facial credits and loyalty points on the same screen, at the same time, with no reconciliation.
Birthday rewards on autopilot
A 1,000-point birthday bonus and a personalized push land in the patient's birthday week, no spreadsheet, no forgotten month. Clinics see a +31% bump in birthday-month bookings (Delam customer data, Q1 2026).
Configurable expiry rules
Expiry rules are configurable per clinic. Default is 12 months of account inactivity, mirroring industry norms and Ontario Consumer Protection Act gift-card rules. Members receive a push notification 30 days before any expiry, so nothing disappears silently.
The numbers
What loyalty is actually worth.
2×
higher retention among members of a points program
Members come back more often and stay longer.
Source: Bond Brand Loyalty Report, 2023
3–4×
lifetime value of loyalty-program members
Rewarded patients rebook, refer, and spend more.
Source: Bain & Company, 2023
+31%
birthday-month bookings with automation on
Automation turns good intent into booked visits.
Source: Delam customer data, Q1 2026
How the medspa loyalty software works
Earn and redeem on visit, purchase, referral, review, and birthday.
Earn points on every visit
Patients earn points automatically when they check in for an appointment. Default is 1 point per $1 of service spend, configurable per clinic and per service category.
Earn points on purchases and retail
Every product purchase inside the branded patient app earns points. Memberships earn at a multiplier, 1.5× Silver, 2× Gold, 3× Platinum by default.
Refer a friend, earn a windfall
Members share a unique in-app referral link. When the friend books and completes their first treatment, the referrer earns 500 points and the friend earns a welcome bonus.
Verified review = points
After a treatment, the patient app prompts for a review. Verified reviews (real booking, real patient) earn 200 points, quality signal for the clinic, value back to the patient.
Automated birthday bonus
Delam mails a 1,000-point birthday bonus automatically in the patient's birthday week, no staff action required, no spreadsheet to maintain.
Redeem in-app, not at checkout
Points redeem inside the branded patient app for treatment credits, retail products, gift cards, or exclusive events. No coupons, no codes, no friction at the till.
Field notes
Customer testimonials
Birthday push and a 1,000-point bonus filled our slowest week of the month. The patients we thought we'd lost just needed a reason, and a reward that actually meant something.
We moved loyalty off a plug-in and into the branded app. Redemption went from 4% of patients to well over half in the first quarter.
Which medspa software has the best loyalty features
Why Delam wins for medspa loyalty software.
Owners asking which medspa software has the best loyalty features, or searching for loyalty rewards software for medical spas, want a points engine that ships on day one, not a third-party plugin that costs extra, syncs nightly, and routes patients through a second login. Delam is a membership-first medspa OS where the medspa loyalty software sits on the same schema as appointment scheduling, the HIPAA compliant EMR, payments, and gift cards. Loyalty points earned on a visit post before the patient leaves the room. Tier upgrades fire automatically on lifetime spend. Birthday rewards ship in real-time from the wallet inside your branded patient app.
Because loyalty is wired to treatment history and client management, personalized communication targets the right patients at the right moment, a client retention reminder for a stalled Gold member, a referral rewards nudge for a Platinum who just completed a facial, a bilingual birthday push in fr-CA. Targeted marketing and real-time analytics track the lift in repeat visits and client retention. Every redemption reduces no-shows downstream because a booked credit is a pre-committed appointment. See the membership engine for how tier multipliers and banked credits share one wallet with loyalty, the automation library for the push notification flows that power re-engagement, the Canada compliance notes on CASL and PIPEDA, or the full platform for how the modules share one data model.
Silver. Gold. Platinum.
A three-tier ladder that climbs itself.
Tier thresholds advance automatically on lifetime spend. Rename the tiers, re-price the perks, and re-style the artwork per clinic. No support ticket required.
Tier ladder
Silver
- 1× pts
- Birthday bonus
Gold· you
- 1.5× pts
- Early access
- Priority
Platinum
- 2× pts
- Free monthly treatment
Silver
- 1× pts
- Birthday bonus
Gold· you
- 1.5× pts
- Early access
- Priority
Platinum
- 2× pts
- Free monthly treatment
Silver
$0. Starting tier
1× points. Birthday bonus. Welcome credit.
Gold
$1,500 lifetime spend
1.5× points. Early access. Priority booking.
Platinum
$5,000 lifetime spend
2× points. Free monthly treatment. VIP events.
Compliance by default
Medspa loyalty software, built for Canadian and US rules.
Ontario Consumer Protection Act
Gift cards issued from the wallet carry no expiry, per Ontario gift-card rules. Loyalty points have configurable expiry rules, with a 30-day advance push notification before any point expires.
CASL marketing pushes
Every push notification and loyalty marketing message respects Canada's Anti-Spam Legislation: express or implied consent captured on enrollment, unsubscribe on every send, and a full audit trail.
CRA and IRS tax treatment
Points redemption is treated as a discount on the underlying treatment, not separate revenue, consistent with CRA and IRS guidance. Delam exports the reports your accountant needs at year end.
Frequently asked
Loyalty rewards FAQs.
- Which medspa software has the best loyalty features?
- Delam includes a points-based loyalty program with automated birthday rewards, tier progression, referral tracking, and push-notification re-engagement. Members earn points on every visit, purchase, and referral, redeemable inside the branded patient app.
- What actions earn loyalty points in Delam?
- Patients earn points on every visit, product purchase, referral, verified review, and birthday. Clinics configure the point value per action, the default is 1 point per $1 spent, 500 points per referral, 200 points for a verified review, and a 1,000-point birthday bonus.
- Are loyalty points taxable for my clinic?
- Loyalty points redeemed as treatment credits are treated as discounts, not revenue, no sales tax is charged on the discounted portion at redemption. Consult your accountant for the exact treatment under Canadian GST/HST or US state sales tax; Delam exports the reports your accountant needs.
- Do Delam loyalty points expire?
- Expiry is configurable per clinic. The default is 12 months of account inactivity, which mirrors industry norms and complies with Ontario's Consumer Protection Act gift-card rules. Points never silently disappear, members receive a push notification 30 days before any expiry.
- Does Delam's loyalty program integrate with memberships?
- Yes. Members earn points at a multiplier (default 1.5× for Silver, 2× for Gold, 3× for Platinum), and tier progression is automatic based on lifetime spend. Memberships and loyalty share one wallet in the branded patient app, so patients see every credit, point, and banked treatment in one place.
- Can I customize my loyalty tiers and rewards catalog?
- Yes. Rename tiers, set your own thresholds, configure rewards (treatment credits, retail products, gift cards, exclusive events), and swap artwork without writing code. Changes propagate to the branded patient app instantly.
- Is Delam's loyalty program multi-location?
- Yes. Points earn and redeem across every location in the same business. You can optionally restrict a specific reward to a single location (for example, a grand-opening bonus) without fragmenting the points wallet.
- Is the loyalty program branded to my clinic?
- Yes. The medspa loyalty software ships inside your own branded patient app (iOS and Android), not a third-party login. Your logo, palette, tier names, rewards catalog, and push copy are all yours. Patients never see Delam branding in the wallet, earn flow, or redemption screen.
- Can I automate birthday offers?
- Yes. Delam ships bilingual birthday rewards as a default workflow. On the patient's birthday a gift-card or loyalty-point drop is delivered to the branded patient app with a one-tap redemption link. Copy is personalized marketing by treatment history and language (en-CA or fr-CA), consent is honored per patient preference, and redemption is tracked back to revenue for client retention reporting.
People also ask
Deeper questions on built-in loyalty.
How do loyalty points work in medspa software?
In Delam's medspa loyalty software, patients earn and redeem points on visits, product purchases, referral rewards, verified reviews, and birthday rewards. Loyalty points post to the same wallet as membership credits, gift cards, and banked credits, tier up automatically along the Silver Gold Platinum tier ladder, and redeem in the branded patient app with no coupons or codes. These loyalty features are native to the medspa OS, there is no second login, no data sync job, and no third-party plugin to maintain.
What's the ROI of a medspa loyalty program?
Medspa loyalty software lifts repeat visit rate by 25 to 40% on the Delam customer panel, and patients enrolled in both memberships and loyalty spend 3 to 4× more than non-members over their lifetime (Bain & Company, 2023). Most clinics see a meaningful incremental revenue lift inside the first quarter once built-in loyalty is live, with referral rewards and birthday rewards carrying most of the gain.
How often should members earn loyalty rewards?
Best practice is to let patients see a reward worth redeeming within their first two or three visits, that is what Delam's default loyalty features are calibrated for. Silver tier should feel achievable in month one, Gold in the first quarter, and Platinum as a genuine VIP milestone. The built-in loyalty catalog and tier thresholds are all editable without code, so you can tune reward frequency to match your real visit cadence.
― Related
- Medspa software hub
The full platform, booking, EMR, memberships, loyalty, AI, payments.
- Memberships
Tiered ladders, rollover credits, Stripe billing.
- AI front desk
24/7 call handling with Law 25 disclosure.
- Canada hub
PIPEDA / Law 25 / PHIPA compliant.
- Medspa EMR
PHI-grade records, consent at booking, before/after tracking.
Get started
Turn one-off bookings into members for life.
Launch the medspa loyalty software inside your branded patient app, with tier ladder, point multipliers, referral rewards, and birthday rewards live in 24 hours.
Takes 2 minutes. No email required to preview.
- Members spend 3–4× more
- Birthday · tier · referral on autopilot
- PIPEDA · Quebec Law 25
- In-app push · no coupons
- Wallet lives in your app