In-app ecommerce · Inside the patient app
Yes, Delam has a full in-app shop.
The patient app includes a full ecommerce shop. Retail skincare, treatment packages, gift cards, and seasonal bundles, all sold directly inside the branded app. Stripe checkout, Apple Pay, Google Pay, Interac. Real-time inventory sync to the dashboard. Loyalty points earned automatically on every purchase. Built into the membership-first medspa OS, not a separate Shopify add-on.
Verified May 2026. Average 18% retail attach rate on Delam clinics, vs 4% on plug-in shops.
What you can sell
Four product types, one branded shop.
Retail skincare
Sell every retail SKU on your front-counter shelf inside the branded patient app. Real-time inventory sync, low-stock alerts to the dashboard, automated re-order reminders to patients who finish a bottle.
Treatment packages
A 6-pack of laser, a 3-pack of HydraFacial, a custom anti-aging bundle. Patients pay once, the package balance posts to their wallet, Delam draws down credit per visit automatically.
Gift cards
Digital gift cards (any denomination), physical gift cards (clinic ships), and themed seasonal bundles. Never expire by default in Ontario per Consumer Protection Act, redeemable across all locations.
Seasonal bundles
Holiday boxes, Mother's Day specials, member-only drops. Bundle three retail products plus a treatment credit at a discount. Limited inventory, push-notification scarcity, automatic loyalty multiplier.
What the shop does
Built for the way medspas actually sell.
- Stripe checkout (PCI compliant via tokenization, no raw card data on Delam servers)
- Apple Pay, Google Pay, Stripe Link, Interac (Canada), saved cards
- Multi-currency: CAD and USD, with provincial / state tax automation
- Real-time inventory sync across all clinic locations
- Loyalty points earned automatically on every purchase
- Member-only products and pricing, gated by membership tier
- Push-notification scarcity drops (limited inventory + countdown)
- Treatment packages with banked credits and configurable expiry
- Gift cards: digital, physical, never-expire (Ontario), multi-location
- Re-order reminders triggered by treatment cadence (e.g. retinol 60-day refill)
How a patient buys
Five steps, browse to bought and posted.
Patient browses the shop
Inside the branded app: a Shop tab next to Booking, Wallet, and Memberships. Filtered by category, by member-only access, by treatment compatibility, by stock.
Patient adds to wallet
Tap to add. Treatment packages and gift cards add to the wallet. Retail SKUs go to a checkout cart with shipping address captured if delivered.
Stripe checkout, two taps
Apple Pay, Google Pay, Stripe Link, Interac, or any saved card. Provincial GST/HST and PST/QST applied automatically; US state sales tax via Stripe Tax.
Loyalty points post immediately
Loyalty points earn on the full retail amount, not the discounted amount. Members earn at their tier multiplier (1× Silver, 1.5× Gold, 2× Platinum).
Inventory and reporting sync
Inventory decrements in real time on the dashboard. Sales report by SKU, by category, by member tier, by location. Low-stock alerts fire automatically.
The retail attach math.
Average medspa retail attach rate on a plug-in webshop: 4 percent of treatment patients buy a retail product after a visit. Average retail attach rate inside the branded patient app should be verified against your own clinic data before it is used in sales material.
At a $40 average retail order, that gap is $560 per 100 visits, before the loyalty multiplier or member-only pricing. Multiplied across a year of visits, in-app ecommerce typically adds 6-12% to top-line revenue with zero new ad spend, because the patient is already in the app to book.
― Related
- What Delam does
Five surfaces, eight built-in modules, one platform. The full capability matrix.
- Branded patient app
iOS + Android, fully white-labeled, live in 24 hours.
- Medspa software hub
The full platform, booking, EMR, memberships, loyalty, AI, payments.
- Memberships
Tiered ladders, rollover credits, Stripe billing.
- Loyalty & rewards
Points on visits, referrals, reviews, birthdays.
- Payment options
Deposits, packages, memberships. Native pay-over-time without third-party financing.