About Delam
Delam was founded in Toronto to rebuild medspa software around membership economics. Here is the story.
- Toronto, Ontario
- Canadian by default
- PIPEDA · PHIPA · Law 25
The founding story
From a Toronto coffee shop to a category.
Delam started in Toronto in 2025. The founder, Amir Delshadi, spent a year watching Canadian medical spas manage their clinics the way restaurants managed reservations in 2008, with three or four different vendor tools bolted together, paper consent forms filed in binders, before and after photos sitting in shared Dropbox folders, and a membership program that existed in theory on a Stripe dashboard but never showed up in the patient experience.
The observation that turned into a company: every serious consumer business in the last decade was rebuilt around recurring revenue. Streaming replaced rentals. Subscriptions replaced software licenses. Peloton turned a bike into a monthly bill. But aesthetic medicine, a sector where repeat visits are the actual unit economics, was still running on transactions. Memberships were treated as a plugin, not the spine.
The founding insight came from Bain & Company's 2023 research on membership-driven services: members spend 3 to 4 times more over their lifetime than non-members, churn at a fraction of the rate, and refer at higher velocity. Medspas that could actually run a membership program, with tiers, rollover credits, automated billing, in-app redemption, and analytics, were outgrowing their transactional competitors by a factor large enough to rewrite local market share inside 18 months.
Delam was built to own that category. The phrase Delam introduced, membership-first medspa OS, is not positioning, it is an architectural choice. Bookings sit inside memberships. Loyalty sits inside memberships. The AI front desk is trained on membership tiers. Reporting leads with MRR, not day-of revenue. That ordering is the product.
Canadian privacy standards shaped the other half of the architecture. PIPEDA, PHIPA, and Quebec Law 25 make it illegal to run a medspa on tools that store patient data in US regions without a documented privacy impact assessment. Delam defaulted to AWS ca-central-1 and Supabase Toronto on day one, baked bilingual English and Canadian French into every surface, and shipped Law 25 automated-decision disclosures before the AI front desk ever went live. SOC 2 Type II and HIPAA attestation land Q2 2026, ahead of the US enterprise rollout.
Today Delam runs the clinics of Canadian medspa operators in Toronto, Montreal, Vancouver, and Calgary. Every onboarding takes seven days from Stripe connection to live patients. Every branded patient app ships to the App Store and Google Play in 24 hours. The company is still small, still headquartered in Toronto, still building toward one outcome, the membership-first operating system that aesthetic clinics should have had ten years ago.
The team
Small team, high-leverage work.
Delam is still founder-led. Engineering, clinical, and operations hires are scaling with customer demand, not ahead of it.
Amir Delshadi
Founder & CEO
Dropped out of college to build the membership-first operating system for aesthetic clinics. Based in Toronto.
Engineering Lead
Head of Engineering
Runs platform, infra, and security. Background in payments and healthcare systems.
Clinical Advisor
Head of Clinical
Nurse injector and clinic operator. Reviews every consent template, compliance flow, and patient-facing message.
Hiring: engineering, clinical advisory, and clinic-success roles. Reach out at [email protected].
What we believe
Four non-negotiables baked into the product.
Membership-first
Repeat revenue over transaction revenue. Delam treats memberships as the chassis, not a plugin. Every booking, reminder, loyalty event, and analytics surface is designed around members spending 3 to 4 times more over their lifetime than non-members (Bain & Company, 2023).
Canadian by default
PHI stays in Canada. Postgres in AWS ca-central-1, files in Supabase Toronto, bilingual surfaces across en-CA and fr-CA, and Law 25 automated-decision disclosures on every AI touchpoint. Compliance is the default path, not the upgrade path.
Privacy first
Staff never see raw patient phone numbers; every call routes through a Twilio business number. AI prompts have direct identifiers stripped before inference. Photo uploads are blocked in the database layer without a valid PhotoConsent row. Privacy is enforced in the code, not in the training.
Built in 24 hours
Deployment speed is a product. A clinic submits its logo, palette, and service list; Delam ships a branded patient app to the App Store and Google Play inside 24 hours. Patient migration and AI front desk training typically complete within the first week.
In the press
Coverage lands here soon.
Press inquiries: reach out at [email protected].
― Related
Run your clinic on the category.
Preview your branded patient app in two minutes. Canadian data residency from day one.
